Tell-A-Friend is the perfect tool to drive traffic to your E-Commerce website through the power of word of mouth. A happy customer would refer your company’s site to a friend…
Category: Web Elements
Gone are the days when people could access the internet only through their desktops or laptops. Smartphones and other smart devices have dramatically altered the way people are approaching companies…
An ‘equalisation tax’ of 6% has been introduced in the Budget, making it the first step India has taken to tax digital revenue. This ‘tax’ is a 6% deduction that…
It is official – Google has decided to pull down ads that appeared on the right side of the SERPS. Instead, the paid product listing ads (PLAs) now appear on…
To start with let us look at what conversion rate optimization is and is not! It is a systematic and well thought out approach to enhancing the performance of the…
Online businesses are now aplenty – some fail, while others skyrocket. For an online business to succeed, it must have a robust online digital marketing strategy. To do so, a…
As the name suggests, negative SEO has the exact opposite effect as search engine optimization. The intent of negative SEO is to ‘bury’ search rankings of a site instead of…
We recently spoke about the changes that come about in search rankings given the number of updates Google and other search engines consistently make. These changes make the task of…
With growing competition in every aspect of the business world, the subject of branding has taken on a new meaning. It is no longer the ‘domain’ of companies but is…