Gone are the days when people could access the internet only through their desktops or laptops. Smartphones and other smart devices have dramatically altered the way people are approaching companies…
Category: Web Marketing
I do not have any doubt that every business and individual with a website is constantly ‘paranoid’ about the traffic stats. The reason is simple – more traffic means an…
“The central message of content strategy is that it’s not enough to think tactically about content. To serve our clients and readers, we have to look beyond individual battles and…
With so much competition, it is little wonder that every business is striving to enhance their local and worldwide ranking. This is especially true of online local businesses and they must understand…
An ‘equalisation tax’ of 6% has been introduced in the Budget, making it the first step India has taken to tax digital revenue. This ‘tax’ is a 6% deduction that…
To start with let us look at what conversion rate optimization is and is not! It is a systematic and well thought out approach to enhancing the performance of the…
Online businesses are now aplenty – some fail, while others skyrocket. For an online business to succeed, it must have a robust online digital marketing strategy. To do so, a…
As the name suggests, negative SEO has the exact opposite effect as search engine optimization. The intent of negative SEO is to ‘bury’ search rankings of a site instead of…
We recently spoke about the changes that come about in search rankings given the number of updates Google and other search engines consistently make. These changes make the task of…