Both techniques – SEO and PPC (Pay per Click) are part of Search Engine Marketing. SEM is one of the many techniques / tools used by marketers in marketing campaigns…
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Podcasting is a method of sharing information via computers and or mobile music devices using an audio file. Podcasting is beneficial for businesses for a number of reasons – it…
It may seem counterintuitive for e-commerce companies to promote and build their brands offline, since in the majority of cases, 100% sales are online. However, even such companies now realize that using ‘offline’ tactics would help to grow their online business…
SEO is an oft-heard term now with regard to content and marketing. Search engine optimization – SEO, is the tool that allows ‘visitors’ to ‘search and find’ …
Content marketing has come a long way over a number of years and its connotation is no longer limited to simply putting words ‘out there’ or a reference to an ephemeral fad…
Each time your business decides to publish an advertisement, update / add a webpage, or any other content, it should be with the focus and mind-
The decision to use HTML or WordPress for your website is a choice that comes down to a few factors. Coding the website on your own is a lot tougher that using
Personalization for successful selling dates back a long time and has been exceedingly viable. The benefit of knowing an individual’s preferences and recalling the customer’s likes and dislikes were the foundation of personalized service and selling.
“The model of getting the consumer to come to you is old, and the new model is how can you get to the consumer on their terms, in ways they…
OpenCart was already delivering top quality as an e-commerce platform and its latest new version has added new features and loads of improvement. With a fully responsive design, Bootstrap 3…