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Social media is a powerful tool that most small business owners aren’t taking advantage of. The idea that your customers are not on social media is just plain false.

As a marketer, you know that Google is an essential tool in your marketing arsenal. But how do you use it? There are so many myths and misconceptions about SEO out there!

People think that SEO is a one-time thing, and they don’t need to worry about it. The truth is, the only way you can keep your business in front of customers on Google search engine results pages (SERPs) is by keeping up with all the changes they make. And these days, there are more than ever!

Do you want to know how long your email subject line should be? Most marketers think that only short email subject lines are effective because long ones will get cut off, and the recipient won’t read all of it.

People who unsubscribe from your email list are bad for business, right? You’d be surprised. The truth is that people who unsubscribe from your email list and reduce its size are a good thing. It means you’re doing something right!

The marketing industry is filled with myths that can be detrimental to the success of your company.

If you want to get more sales, you need to show that other people are buying from you. Having a testimonial section on your website allows customers to share their experiences with you.

Prospects are skeptical that you can help them, so they need proof. Case studies are one of the most effective ways to build trust with your prospects. You can’t just say, “we helped this person, and it worked great,” because people will think you could be lying to get their business.

The Junk Drawer: A straightforward solution to a common problem. If you are like me, you might have a junk drawer in your kitchen. It’s where we toss all the stuff that doesn’t quite fit anywhere else — spoons, empty bags, clips, old receipts, and other assorted not so essential but still important stuff.