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Why Your Business Category on Google Matters More Than You Think

Why Your Business Category on Google Matters More Than You Think

by Shailendra Vijayvergia | Sep 4, 2026 | Local SEO

Note: This is the second essay in a series covering every part of your GBP. If you missed the first one on why your business name matters, you can read it here. When someone searches for a business on Google, a box appears on the screen showing the business name,...
Why Is Your Business Name Important on Google Business Profile?

Why Is Your Business Name Important on Google Business Profile?

by Shailendra Vijayvergia | Aug 24, 2026 | Uncategorized, Local SEO

When was the last time you asked someone to recommend a shop? These days, most people just search on Google for everything. And the businesses that show up are not always the oldest or the best. They are the businesses Google believes are relevant and trustworthy in...
Local SEO Pricing in India (2026): What You’re Actually Paying For

Local SEO Pricing in India (2026): What You’re Actually Paying For

by Shailendra Vijayvergia | Apr 29, 2026 | Local SEO

Your Real Problem You’ve decided you need local SEO. That’s the right call. But now you’re in a weird place. You’re getting quotes that range from ₹5,000 to ₹50,000 per month or higher. They all say they do “local SEO.” None of them...
Google E-A-T and SEO ranking for Business

Google E-A-T and SEO ranking for Business

by Shailendra Vijayvergia | Oct 8, 2018 | Digital Marketing, SEO, Strategy, Web Marketing

Let’s not your competitor EAT your ranking & your business online. Make yourself ready to use E-A-T not to get eaten. Because days are over, where you could find the page rank (PR) parameters to improve your ranking in Google search engine results. Google has...

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  • Why Your Business Category on Google Matters More Than You Think
  • Why Is Your Business Name Important on Google Business Profile?
  • Local SEO Pricing in India (2026): What You’re Actually Paying For

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