Tip 1: Optimise Location-Specific Keywords in Meta Tags
Every local search query is an opportunity to attract new customers to your jewellery store.
Optimising meta tags with local keywords is a powerful way to enhance your store’s online visibility. Use keywords like “Buy jewellery in New Delhi” in title and meta descriptions. If your jewellery store isn’t using local keywords in meta tags, you’re missing out on essential traffic.
The smallest change in your meta tags can lead to a significant increase in local customers.
Tip 2: Enhance Content with Local Intent
The phrase “near me” has become one of the most powerful in search queries.
Local searches have strong commercial intent. Almost everyone, 97 out of 100 people, uses the internet to find local businesses. People using ‘near me’ in their searches (even implicit) are typically ready to buy, demonstrating the effectiveness of local queries.
Your content needs local intent to capture nearby customers.
Tip 3: Write Helpful Content
Writing helpful content is key to great digital marketing, specifically for local search results.
Content without local intent is missing a critical element.
For example, writing about “Top Trends in Wedding Jewellery in New Delhi” not only targets relevant keywords but also addresses the interests of potential customers in that specific area.
Use local events, festivals, and traditions to craft content that resonates with the local searches.
Mentioning local landmarks and using geo-specific terms can enhance your relevance in local searches.
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