If you can’t measure the impact of your coaching, you’re selling fluff, not results.
Here are 3 essential skills needed to create impactful and profitable coaching products:
1. Client Needs Analysis:
The ability to deeply understand your target audience’s challenges, goals, and pain points. This involves conducting surveys, interviews, and research to identify what clients truly need and ensuring your product addresses those needs effectively.
2. Value Proposition Design:
The skill to craft clear and compelling offers that highlight the specific benefits of your product. This includes defining measurable outcomes, such as “improving team efficiency by 25%” or “achieving a 15% increase in revenue,” to make your product stand out in the market.
3. Program Structuring and Delivery:
Expertise in designing a well-structured program with actionable steps, timelines, and milestones. This ensures your product delivers results consistently and can be scaled or adapted to different client needs, whether it’s a group coaching session or a one-on-one package.
Start building result oriented products. Your most profitable coaching product might already be hidden in your current skill set.
P.S. Wondering how to build coaching products your clients can’t resist?
Learn the step-by-step process in my free course, The Business Coach’s Blueprint. It’s five days of actionable insights, and it’s waiting for you here: go.animonlive.com/blueprint.