Jewellery store owners often overlook a crucial tool: Google Business Profile (GBP) attributes, which can significantly differentiate your store and attract more customers.
Here, how you can use these attributes for your jewellery business 👇👇👇
Differentiate with Accessibility
What if a simple change in your store could make a world of difference for grandmothers?
In India, grandmothers like naani and daadis play an important role in buying jewellery. Highlighting accessibility attributes, such as wheelchair accessibility, not only helps elderly people to be part of the buying experience but also makes shopping more positive. This creates stronger emotional bonds. By making your store accessible, you show care and inclusivity.
It’s a simple change with a big impact, enhancing both the customer experience and your store’s appeal.
Enhance Customer Experience with Amenities
Most jewellery stores fail by ignoring customer comfort. Jewellery shopping should be exciting.
Let customers, especially the younger generation, enjoy their favourite songs while shopping—an often overlooked amenity. Providing internet is almost not cost these days, specially in India. Offer amenities like free Wi-Fi to significantly enhance the shopping experience. Restrooms provide a “no-pressure” shopping environment. These small changes can set your store apart and save you from spending on expensive promotions.
Neglecting customer experience is a missed opportunity.
Showcase Unique Highlights
Running a jewellery business is a legacy, not just a startup idea.
Attributes like “Family-Owned” can truly set your store apart. These highlights tell a compelling story and appeal to customers who value local, unique, family-run establishments.
If you’re a woman entrepreneur running a jewellery business, don’t wait for International Women’s Day to showcase it. Use the “Women-Led” attribute to make your store visible and celebrated year-round.
Starting today, let your “Family-Owned” story resonate with every customer and celebrate your women-led business every single day.
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