Local media collaborations are a superpower.
Use these three strategies to achieve results in a month.
Research Local Publications
Finding the right local publication can be like finding a goldmine for your jewellery business.
Identify local newspapers, magazines, and online news platforms. These may cover topics related to jewellery business, lifestyle, and community events. Ensure they have a readership that aligns with your prospects suitable for jewellery products.
Relying solely on digital marketing is a mistake for local jewellers.
Create Newsworthy Content:
Storytelling isn’t limited to “Once upon a time.”
Each product, each event, each sale, is a chance to share your story. Highlight your brand’s uniqueness. Focus on the craftsmanship of your jewellery. Craft stories that captivate and connect.
Every detail matters. Every story enriches. Make your brand unforgettable. Write compelling narratives.
Engage with Local Influencers: Partner with local influencers who can promote your jewellery to their followers. This can include sponsored content, reviews, or endorsements.
Learn them and see your foot traffic soar.
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