As a marketer, you know that Google is an essential tool in your marketing arsenal. But how do you use it? There are so many myths and misconceptions about SEO out there! It’s hard to figure out what works and what doesn’t. Even people who claim to be experts don’t always agree on the best strategies for ranking your site higher than your competitors. And as more new algorithms come into play, confusion only increases. You’ve probably heard the phrase “duplicate content penalty” before. It’s a scary word for marketers, and they don’t know what it means! However, you can take plenty of easy steps as an entrepreneur looking at your site right now, which will help avoid these penalties, so make sure you read up on Google’s guidelines first. If you want to learn more about duplicate content penalties, here is the official guide from Google itself. https://developers.google.com/…/guidelines/duplicate-content Did this myth help you get any ideas to stop worrying about duplicate content and start leveraging SEO to grow your business? Comment below with some of the others you’ve come up with.