Your business can’t grow if you don’t measure its performance, specially online.
Understanding your business metrics is crucial. For jewellery business owners, monitoring the right metrics on Google Business Profile (GBP) can make a significant difference in local search performance and sales.
You can’t improve what you don’t measure.
What numbers you should keep eye on:
Start with Profile Views
Increasing profile views is the first step to boosting your jewellery business.
Focusing on profile views is more important than paid ads. They show how often your business appears in search results. More views mean higher visibility.
A well-maintained profile can significantly boost your sales.
Track Customer Actions
How often do you analyse the actions customers take on your profile?
Customer actions include direction requests, phone calls, messages, and website clicks. Each action indicates interest. By analysing these metrics, you can understand customer behaviour better. Frequent direction requests may suggest high local interest.
Responding promptly to messages and calls can improve customer satisfaction and drive sales.
Monitor Reviews and Ratings
Reviews and ratings are powerful.
They influence potential customers’ decisions. A high average rating and numerous positive reviews build trust. Encourage satisfied customers to leave reviews. Responding to reviews, both positive and negative, shows that you value feedback.
This can enhance your business reputation and attract more customers.
In nutshell
Monitoring key metrics on Google Business Profile is essential for jewellery business owners.
Focus on profile views, customer actions, and reviews. These metrics offer valuable insights that can help you improve visibility, understand customer behaviour, and build trust. By using these insights, you can drive more sales and grow footfalls in your store.
Remember, in the competitive jewellery market, staying informed and responsive is your edge.
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