by Animon Live | Jul 19, 2016 | Article, Digital Marketing, SEO, Strategy, Web Elements, Web Marketing, Wordpress
Gone are the days when people could access the internet only through their desktops or laptops. Smartphones and other smart devices have dramatically altered the way people are approaching companies and searching for information on websites. This now means that web...
by Animon Live | Jun 8, 2016 | Digital Marketing, eCommerce, Web Elements
It is official – Google has decided to pull down ads that appeared on the right side of the SERPS. Instead, the paid product listing ads (PLAs) now appear on the right side with other relevant products matched by the search. At least four text ads would be displayed...
by Animon Live | May 31, 2016 | Development, Web Elements, Web Marketing
To start with let us look at what conversion rate optimization is and is not! It is a systematic and well thought out approach to enhancing the performance of the company’s website, and so must never be based on guesswork or the ‘popular opinion’. It should be spurred...
by Animon Live | May 2, 2016 | Development, SEO, Web Elements, Web Marketing
Both techniques – SEO and PPC (Pay per Click) are part of Search Engine Marketing. SEM is one of the many techniques / tools used by marketers in marketing campaigns via the internet. While both SEO and PPC may be part of a single marketing technique, there are some...
by Animon Live | Apr 28, 2016 | Development, Social Media, Web Elements, Web Marketing
Podcasting is a method of sharing information via computers and or mobile music devices using an audio file. Podcasting is beneficial for businesses for a number of reasons – it helps them share company information, publicize their new or re-launched products, or even...
by Animon Live | Apr 25, 2016 | Articles, eCommerce, Web Marketing
It may seem counterintuitive for e-commerce companies to promote and build their brands offline, since in the majority of cases, 100% sales are online. However, even such companies now realize that using ‘offline’ tactics would help to grow their online business, even...
