by Shailendra Vijayvergia | Aug 22, 2016 | Digital Marketing, SEO, Web Elements, Web Marketing
Tell-A-Friend is the perfect tool to drive traffic to your E-Commerce website through the power of word of mouth. A happy customer would refer your company’s site to a friend without any effort – just one click on the Tell-A-Friend button would allow the customer to...
by Shailendra Vijayvergia | Jul 19, 2016 | Article, Digital Marketing, SEO, Strategy, Web Elements, Web Marketing, Wordpress
Gone are the days when people could access the internet only through their desktops or laptops. Smartphones and other smart devices have dramatically altered the way people are approaching companies and searching for information on websites. This now means that web...
by Shailendra Vijayvergia | Jun 21, 2016 | Digital Marketing, News & Updates, Web Elements, Web Marketing
An ‘equalisation tax’ of 6% has been introduced in the Budget, making it the first step India has taken to tax digital revenue. This ‘tax’ is a 6% deduction that would need to be made by an Indian payer on payments to non-resident entity for particular B2B services,...
by Shailendra Vijayvergia | Jun 8, 2016 | Digital Marketing, eCommerce, Web Elements
It is official – Google has decided to pull down ads that appeared on the right side of the SERPS. Instead, the paid product listing ads (PLAs) now appear on the right side with other relevant products matched by the search. At least four text ads would be displayed...
by Shailendra Vijayvergia | Jun 6, 2016 | Article, Digital Marketing, Social Media, Web Elements, Web Marketing
In the ‘world’ of social media, Facebook continues to reign supreme as the platform where people share their experiences, and share loads of information online. This platform has moved from only being one of ‘meeting people and making friends’, to a venue for business...
by Shailendra Vijayvergia | May 31, 2016 | Development, Web Elements, Web Marketing
To start with let us look at what conversion rate optimization is and is not! It is a systematic and well thought out approach to enhancing the performance of the company’s website, and so must never be based on guesswork or the ‘popular opinion’. It should be spurred...
