by Shailendra Vijayvergia | May 23, 2016 | Web Elements, Web Marketing
Online businesses are now aplenty – some fail, while others skyrocket. For an online business to succeed, it must have a robust online digital marketing strategy. To do so, a company must first evaluate its business goals and then putting together processes to ensure...
by Shailendra Vijayvergia | May 18, 2016 | SEO, Web Elements, Web Marketing
As the name suggests, negative SEO has the exact opposite effect as search engine optimization. The intent of negative SEO is to ‘bury’ search rankings of a site instead of increasing visibility via the popular search engines, such as Google. There are many forms of...
by Shailendra Vijayvergia | May 13, 2016 | SEO, Web Elements, Web Marketing
We recently spoke about the changes that come about in search rankings given the number of updates Google and other search engines consistently make. These changes make the task of SEO even more challenging and many content marketers fall ‘prey’ to common SEO...
by Shailendra Vijayvergia | May 5, 2016 | Articles, Web Elements, Web Marketing
With growing competition in every aspect of the business world, the subject of branding has taken on a new meaning. It is no longer the ‘domain’ of companies but is branching out to encompass individuals too. Personal branding is in. With the rise and rise of the...
by Shailendra Vijayvergia | May 2, 2016 | Development, SEO, Web Elements, Web Marketing
Both techniques – SEO and PPC (Pay per Click) are part of Search Engine Marketing. SEM is one of the many techniques / tools used by marketers in marketing campaigns via the internet. While both SEO and PPC may be part of a single marketing technique, there are some...
by Shailendra Vijayvergia | Apr 28, 2016 | Development, Social Media, Web Elements, Web Marketing
Podcasting is a method of sharing information via computers and or mobile music devices using an audio file. Podcasting is beneficial for businesses for a number of reasons – it helps them share company information, publicize their new or re-launched products, or even...
