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Responsive Web Design – Giving Companies a Competitive Edge

Responsive Web Design – Giving Companies a Competitive Edge

by Animon Live | Jul 19, 2016 | Article, Digital Marketing, SEO, Strategy, Web Elements, Web Marketing, Wordpress

Gone are the days when people could access the internet only through their desktops or laptops. Smartphones and other smart devices have dramatically altered the way people are approaching companies and searching for information on websites. This now means that web...

Google Sidebars Disappear – What this means for Ecommerce?

by Animon Live | Jun 8, 2016 | Digital Marketing, eCommerce, Web Elements

It is official – Google has decided to pull down ads that appeared on the right side of the SERPS. Instead, the paid product listing ads (PLAs) now appear on the right side with other relevant products matched by the search. At least four text ads would be displayed...

Top Tips on Conversion Rates Optimization

by Animon Live | May 31, 2016 | Development, Web Elements, Web Marketing

To start with let us look at what conversion rate optimization is and is not! It is a systematic and well thought out approach to enhancing the performance of the company’s website, and so must never be based on guesswork or the ‘popular opinion’. It should be spurred...
SEO vs PPC – Which one is best to Choose?

SEO vs PPC – Which one is best to Choose?

by Animon Live | May 2, 2016 | Development, SEO, Web Elements, Web Marketing

Both techniques – SEO and PPC (Pay per Click) are part of Search Engine Marketing. SEM is one of the many techniques / tools used by marketers in marketing campaigns via the internet. While both SEO and PPC may be part of a single marketing technique, there are some...
Benefits of Podcasting for a Business

Benefits of Podcasting for a Business

by Animon Live | Apr 28, 2016 | Development, Social Media, Web Elements, Web Marketing

Podcasting is a method of sharing information via computers and or mobile music devices using an audio file. Podcasting is beneficial for businesses for a number of reasons – it helps them share company information, publicize their new or re-launched products, or even...
Online & Offline Marketing Strategies for E-commerce Companies

Online & Offline Marketing Strategies for E-commerce Companies

by Animon Live | Apr 25, 2016 | Articles, eCommerce, Web Marketing

It may seem counterintuitive for e-commerce companies to promote and build their brands offline, since in the majority of cases, 100% sales are online. However, even such companies now realize that using ‘offline’ tactics would help to grow their online business, even...
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