Consistency in online listings is a non-negotiable for local SEO success.
This is maintained by having consistent citations. But, what are citations? Citations are simply online listings containing your business’s Name, Address, and Phone Number (NAP). Consistency in citations is more important than having a flashy website.
But why citations matter:
- Get More Customers: Accurate citations can turn local searchers into instant customers, driving nearly 30% of them to your business within 24 hours.
- Trust and Verification: Citations help Google verify business trustworthiness.
- Quality of Citations: High-quality citations improve ranking in local search results, while spammy citations harm it.
A small catch when it comes to Local SEO – local citations alone aren’t enough for top local SEO performance. You need a holistic SEO strategy that includes reviews, backlinks, and optimised websites.
Think of accurate citations as breadcrumbs leading customers straight to your door.
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