Your marketing will never succeed without measuring its success.
You’ve been working hard to achieve your goals, but are you sure you know how to measure success? The most important thing you should know before creating content is to define KPIs (Key Performance Indicators).
Your KPIs should be based on the principles of simplicity, relevance, timeliness, and usefulness.
If you want your content to be effective, it needs to have KPIs attached so you can track its performance over time and see what works best for your audience. You need KPIs to know whether or not your company’s initiatives are working.
If you do not measure anything, then you can’t improve performance! There are many options, and one of the simplest ways is to write down your goal and what actions you want to take to achieve that goal.
If you do not know how to get the desired action done, check out Day 09 marketing challenge (yesterday’s post).
Need help in defining your KPIs? Drop me a message in the comment box, and I can help you figure out those.