Relying fully on others to manage your website’s technical details is a business risk.
A client who had bought a domain through as a GoDaddy reseller nearly five years ago in 2020. They are getting their new website designed but found her stuck in a frustrating loop.
The web design agency needed her to change something called an “A Record” in DNS, but she wasn’t technical. Instead of helping her, the agencies bounced her back and forth, leaving her more confused than ever.
Seeing her struggle, I sent her a simple message explaining what an A Record is, using an easy-to-understand analogy. The relief was palpable. This experience reminded me of how many business owners feel lost when it comes to the technical aspects of their online presence.
Here are three lessons I’ve learned about taking control of your digital assets and why it’s essential for your business.
Lesson 1: Don’t Let Technical Jargon Hold You Hostage
We’ve all been there—someone starts throwing around terms like “DNS” and “A Records,” and suddenly you feel like they’re speaking another language. Sound familiar?
When I explained to my client that an A Record is like an address card in a phone book for the internet, it all started to make sense. A Record – Imagine trying to visit a friend without knowing their address. An A Record connects your domain name (like yourbusiness.com) to your website’s “house” on the internet.
Takeaway: Technical terms often have simple explanations. Don’t be afraid to ask for clarity—you deserve to understand what’s happening with your business.
Lesson 2: Take Ownership of Your Digital Assets
My client had the login credentials to her domain but didn’t realize their importance. Because she wasn’t involved, the agencies took control, leading to confusion and delays.
Think of your domain and hosting details as the keys to your online storefront. Would you hand over your physical store’s or locker keys without knowing who has access or how to use them?
Takeaway: Keep control of your digital “keys.” Understanding and managing your online assets prevents unnecessary headaches and empowers you to make decisions swiftly.
Lesson 3: Empower Yourself Through Basic Knowledge
While you are busy in running a business, learning about DNS settings might seem low on the priority list. But here’s the thing: a little knowledge can save you a lot of trouble.
After our conversation, my client felt (I think so) more confident and less intimidated by the technical side of things. She might have realised that understanding the basics wasn’t as daunting as she thought—and it equipped her to communicate more effectively with tech professionals.
Takeaway: Investing time to learn the fundamentals of your online presence pays off. It boosts your confidence and ensures you’re not left in the dark.
Let’s Recap:
- Demystify the Jargon: Don’t let technical terms intimidate you. Seek simple explanations.
- Control Your Digital Assets: Keep track of your online credentials and understand their importance.
- Invest in Learning: Basic knowledge empowers you and can save you time and money.
Final Thoughts
The digital world doesn’t have to be confusing and overwhelming. By taking small steps to understand your online assets, you can take control of your business’s digital destiny. Next time you encounter a technical hurdle, remember this:
- Ask Questions: There’s no shame in seeking clarity.
- Stay Involved: Your online presence is too important to leave entirely in someone else’s hands.
- Embrace Learning: Each new term you understand is a tool in your business toolbox.
Don’t let confusion slow you down. Empower yourself to navigate the digital landscape with confidence.
Because when you take control, you’re not just avoiding frustration—you’re paving the way for your business to thrive.
Feel free to share your thoughts or experiences.
P.S. Remember, the right support can make all the difference in managing your online presence. Curious about finding an ethical partner who keeps things simple and clear? Check out at go.animonlive.com/website-maintenance.