Gone are the days when people could access the internet only through their desktops or laptops. Smartphones and other smart devices have dramatically altered the way people are approaching companies…
Category: Development
It is official – Google has decided to pull down ads that appeared on the right side of the SERPS. Instead, the paid product listing ads (PLAs) now appear on…
To start with let us look at what conversion rate optimization is and is not! It is a systematic and well thought out approach to enhancing the performance of the…
Both techniques – SEO and PPC (Pay per Click) are part of Search Engine Marketing. SEM is one of the many techniques / tools used by marketers in marketing campaigns…
Podcasting is a method of sharing information via computers and or mobile music devices using an audio file. Podcasting is beneficial for businesses for a number of reasons – it…
It may seem counterintuitive for e-commerce companies to promote and build their brands offline, since in the majority of cases, 100% sales are online. However, even such companies now realize that using ‘offline’ tactics would help to grow their online business…
SEO is an oft-heard term now with regard to content and marketing. Search engine optimization – SEO, is the tool that allows ‘visitors’ to ‘search and find’ …
Each time your business decides to publish an advertisement, update / add a webpage, or any other content, it should be with the focus and mind-
The decision to use HTML or WordPress for your website is a choice that comes down to a few factors. Coding the website on your own is a lot tougher that using
Personalization for successful selling dates back a long time and has been exceedingly viable. The benefit of knowing an individual’s preferences and recalling the customer’s likes and dislikes were the foundation of personalized service and selling.