Gone are the days when people could access the internet only through their desktops or laptops. Smartphones and other smart devices have dramatically altered the way people are approaching companies…
Category: SEO
I do not have any doubt that every business and individual with a website is constantly ‘paranoid’ about the traffic stats. The reason is simple – more traffic means an…
“The central message of content strategy is that it’s not enough to think tactically about content. To serve our clients and readers, we have to look beyond individual battles and…
With so much competition, it is little wonder that every business is striving to enhance their local and worldwide ranking. This is especially true of online local businesses and they must understand…
As the name suggests, negative SEO has the exact opposite effect as search engine optimization. The intent of negative SEO is to ‘bury’ search rankings of a site instead of…
We recently spoke about the changes that come about in search rankings given the number of updates Google and other search engines consistently make. These changes make the task of…
With digitization and the surge in social media, customers now have more access to information and brands have many more avenues through which to communicate with their customers. Companies need…
Both techniques – SEO and PPC (Pay per Click) are part of Search Engine Marketing. SEM is one of the many techniques / tools used by marketers in marketing campaigns…
SEO is an oft-heard term now with regard to content and marketing. Search engine optimization – SEO, is the tool that allows ‘visitors’ to ‘search and find’ …
Content marketing has come a long way over a number of years and its connotation is no longer limited to simply putting words ‘out there’ or a reference to an ephemeral fad…