by Animon Live | Jul 11, 2016 | Digital Marketing, SEO, Social Media, Strategy, Web Marketing
I do not have any doubt that every business and individual with a website is constantly ‘paranoid’ about the traffic stats. The reason is simple – more traffic means an increase in visibility for the company / individual, which in turn could ramp up conversions and...
by Animon Live | Jul 4, 2016 | Articles, Digital Marketing, SEO, Strategy, Web Marketing
“The central message of content strategy is that it’s not enough to think tactically about content. To serve our clients and readers, we have to look beyond individual battles and ensure that the whole array of individual campaigns and choices works together to meet a...
by Animon Live | Jun 25, 2016 | SEO
With so much competition, it is little wonder that every business is striving to enhance their local and worldwide ranking. This is especially true of online local businesses and they must understand how local SEO will affect their ranking. Local SEO is hugely...
by Animon Live | May 18, 2016 | SEO, Web Elements, Web Marketing
As the name suggests, negative SEO has the exact opposite effect as search engine optimization. The intent of negative SEO is to ‘bury’ search rankings of a site instead of increasing visibility via the popular search engines, such as Google. There are many forms of...
by Animon Live | May 13, 2016 | SEO, Web Elements, Web Marketing
We recently spoke about the changes that come about in search rankings given the number of updates Google and other search engines consistently make. These changes make the task of SEO even more challenging and many content marketers fall ‘prey’ to common SEO...
by Animon Live | May 9, 2016 | Article, Digital Marketing, SEO, Strategy, Web Marketing
With digitization and the surge in social media, customers now have more access to information and brands have many more avenues through which to communicate with their customers. Companies need to use every channel and opportunity to reach out to their customers in a...