by Animon Live | Jul 11, 2016 | Digital Marketing, SEO, Social Media, Strategy, Web Marketing
I do not have any doubt that every business and individual with a website is constantly ‘paranoid’ about the traffic stats. The reason is simple – more traffic means an increase in visibility for the company / individual, which in turn could ramp up conversions and...
by Animon Live | Jul 4, 2016 | Articles, Digital Marketing, SEO, Strategy, Web Marketing
“The central message of content strategy is that it’s not enough to think tactically about content. To serve our clients and readers, we have to look beyond individual battles and ensure that the whole array of individual campaigns and choices works together to meet a...
by Animon Live | Jun 25, 2016 | SEO
With so much competition, it is little wonder that every business is striving to enhance their local and worldwide ranking. This is especially true of online local businesses and they must understand how local SEO will affect their ranking. Local SEO is hugely...
by Animon Live | Jun 21, 2016 | Digital Marketing, News & Updates, Web Elements, Web Marketing
An ‘equalisation tax’ of 6% has been introduced in the Budget, making it the first step India has taken to tax digital revenue. This ‘tax’ is a 6% deduction that would need to be made by an Indian payer on payments to non-resident entity for particular B2B services,...
by Animon Live | Jun 6, 2016 | Article, Digital Marketing, Social Media, Web Elements, Web Marketing
In the ‘world’ of social media, Facebook continues to reign supreme as the platform where people share their experiences, and share loads of information online. This platform has moved from only being one of ‘meeting people and making friends’, to a venue for business...
by Animon Live | May 31, 2016 | Development, Web Elements, Web Marketing
To start with let us look at what conversion rate optimization is and is not! It is a systematic and well thought out approach to enhancing the performance of the company’s website, and so must never be based on guesswork or the ‘popular opinion’. It should be spurred...