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SEO vs PPC – Which one is best to Choose?

SEO vs PPC – Which one is best to Choose?

by Animon Live | May 2, 2016 | Development, SEO, Web Elements, Web Marketing

Both techniques – SEO and PPC (Pay per Click) are part of Search Engine Marketing. SEM is one of the many techniques / tools used by marketers in marketing campaigns via the internet. While both SEO and PPC may be part of a single marketing technique, there are some...
Benefits of Podcasting for a Business

Benefits of Podcasting for a Business

by Animon Live | Apr 28, 2016 | Development, Social Media, Web Elements, Web Marketing

Podcasting is a method of sharing information via computers and or mobile music devices using an audio file. Podcasting is beneficial for businesses for a number of reasons – it helps them share company information, publicize their new or re-launched products, or even...
Online & Offline Marketing Strategies for E-commerce Companies

Online & Offline Marketing Strategies for E-commerce Companies

by Animon Live | Apr 25, 2016 | Articles, eCommerce, Web Marketing

It may seem counterintuitive for e-commerce companies to promote and build their brands offline, since in the majority of cases, 100% sales are online. However, even such companies now realize that using ‘offline’ tactics would help to grow their online business, even...
What it takes to build a successful SEO strategy?

What it takes to build a successful SEO strategy?

by Animon Live | Apr 19, 2016 | Article, Development, SEO, Web Elements, Web Marketing

SEO is an oft-heard term now with regard to content and marketing. Search engine optimization – SEO, is the tool that allows ‘visitors’ to ‘search and find’ you via the popular search engines such as Google. These search engines pick out the most relevant options and...
Content Marketing – the Future of Online Strategies

Content Marketing – the Future of Online Strategies

by Animon Live | Apr 12, 2016 | SEO, Web Elements, Web Marketing

Content marketing has come a long way over a number of years and its connotation is no longer limited to simply putting words ‘out there’ or a reference to an ephemeral fad. It is the future of online marketing and a proven method to drive sales and revenue. Reports...
Best Practices for Copywriting

Best Practices for Copywriting

by Animon Live | Apr 8, 2016 | Development, SEO, Web Elements, Web Marketing

Each time your business decides to publish an advertisement, update / add a webpage, or any other content, it should be with the focus and mind-set to connect and engage with people. Of course, there is no foolproof method to know what will gain high SERP rankings or...
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